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UK National Lottery New Ad Campaign Launched by Camelot

UK National Lottery New Ad Campaign Launched by Camelot

Fortune seekers and hobbyist certainly consider Camelot UK Lotteries as one of the most prominent lotteries companies in the region. And by that belief, it has never been dull in the front of the seekers that this company always thinks creatively to approach broader segment.

We are talking about their new advertising campaign. Camelot UK Lotteries recently launched a brand new advertising campaign to spread the words about the prizes variety won on the UK National Lottery.

Launched by Camelot themselves, the ads were created by London-based AMV BBDO. Though few people do not notice yet, the campaign is going to be launched this week on certain medias including social networking sites, radio, and OOH - out of home media across the UK.

Thanks to the positive feedbacks in the previous campaign, Camelot makes the next campaign announcement easier. The campaign is purposely tailored to promote the prizes which were won by the lottery participants through the National Lottery. By this campaign, they hope to engage both returning participants and new participants emotionally.

 The campaign also nudges the winners’ reactions and reviews to what happened when they won the prizes. These real and unbiased reviews are believed to build personal emotion amongst the community. And folks will also know about the “surprising facts” about winning based on Camelot’s bank of winner data.

In practice, the winner will be informed by lottery operator call into National Lottery hotline from a participant confirming to get the prize. The head of parent brand for National Lottery, Arabella Gilchrist stated that The National lottery had been contributing to Good Causes around UK. The number has been very significant. Reportedly, this company contributes more than £30m every week. That proves 2 things: large community and big money. Not to mention that the award around 8 million prizes once a week.

With this amazing statistic itself, there is no reason not to be interested in participating in the UK National Lottery. The fact about the winners will be the charm for all players that real people are able to get the prizes, so are they.


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